Whirlow LIFE Logo

5.11.2024

Frequent visitors to Whirlow’s farm shop will notice that we often have products for sale made by our Whirlow LIFE (Learning In a Farming Environment) students. From jams to Christmas cards - they can do it all!

We decided they needed their own logo so that customers know that a particular product has been made by the students. We wanted something special, a design that would capture not only what we create together but also how it feels to be part of our community, whilst keeping the Whirlow brand in mind. So, we asked the people who know best: our students.

We started with brainstorming sessions, where students shared words that came to mind when they thought about our charity and what they love about Whirlow. From "growth" to "support," "loved" to "happy," the list quickly blossomed into something powerful. Together, we took this creative energy and began exploring colours. Students chose shades that felt warm, welcoming, as well as representing the farm. The bright red of the uniform worn by the young adults stood out as a strong choice.

One of our support workers sparked the central idea: a wheelbarrow. It’s a symbol of both work and growth, and it’s also a familiar sight on our Farm. This wheelbarrow would have flowers growing out of it, each one representing the students and their unique contributions. Soon, everyone was sketching their own flowers. Each drawing had its own personality, and choosing wasn’t easy, but we found one that felt just right—strong, vibrant, and cheerful.

The final touch came in the form of our students' own handwriting. Some of the students had a turn at writing “Made by Whirlow LIFE students” and one was chosen to sit proudly on the wheelbarrow, adding a personal touch to the logo. It will also be used as a separate sticker in the Whirlow LIFE red to add to some products.

This logo will now feature on every product that is made by the students to spread the word about the work we do. We are delighted with the outcome and hope you are too!